“The difference between a good marketer and a bad marketer simply is that the bad one doesn’t love to be a marketer badly enough”

Because he doesn’t love it badly enough, he satisfies with being in the comfort zone.

He enjoys being with what he is, instead of being what is beyond him.

He feels good with staying still, instead of moving forward.

Bad marketer looks at the achieved KPI and smiles. The good one looks at it and wonders why he didn’t over deliver.

Bad marketer is happy when a new customer comes. The good one is happy when one returns.

Bad marketer cares about whether a customer pays more. The good one cares about whether more shared values created.

Bad marketer speaks. Good marketer immerses in conversation.

Bad marketer tells more with less meaning.

Bad marketer works more with the finance department. Good marketer works more with the CS department.

Bad marketer follows the rule. Good marketer breaks it.

Bad marketer uses trick. Good marketer uses strategy.

Bad marketer offers what he doesn’t have. Good marketer offers what is beyond what he has.

Bad market gives discount. Good marketer gives chance.

Bad marketer generates revenue. Good marketer makes profit.

Bad marketer convinces. Good marketer inspires.

Good marketer builds tribe.

August 31, 2012